
Valentino Beauty
Digital Run — Lead Copywriter
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Creative Copywriter · Creative Strategist · Creative Director

St Hubert lifts skincare's codes to recast its newest product as a daily ritual.
To introduce St Hubert Épaisse, the strategy borrows the codes of TikTok beauty to create the cooking routine — a simple routine for everyday indulgence. Print, digital and influence: a full ecosystem that rejuvenates the brand.

