Valentino Beauty — Digital Run (Digital concepts, VML)

Valentino Beauty

Digital Run — Lead Copywriter
VML
YSL Beauty — Digital Run (Digital concepts, VML)

YSL Beauty

Digital Run — Lead Copywriter
VML
La Roche-Posay — Digital Factory (Digital content, VML)

La Roche-Posay

Digital Factory — Lead Copywriter
VML
Hello Kitty — Kindness House (Branding & Event, VML)

Hello Kitty

Kindness House — Creative Copywriter
VML
Puig × Sephora — Puig Christmas Activation (Branding & Event, Globe)

Puig × Sephora

Puig Christmas Activation — Creative Copywriter
Globe
L'Oréal Groupe — Social Media Corp Run (Brand content, VML)

L'Oréal Groupe

Social Media Corp Run — Creative Copywriter
VML
Delsey Paris — Designed to Move You (Brand campaign, VML)

Delsey Paris

Designed to Move You — Creative Lead
VML
Rolex — Rolex WIN (Social campaign, Hogarth)

Rolex

Rolex WIN — Creative Copywriter
Hogarth
Ligue Nationale de Basket — L'Art du Basket Français (Rebranding, Dragon Rouge)

Ligue Nationale de Basket

L'Art du Basket Français — Creative Copywriter
Dragon Rouge
St Hubert — The Cooking Routine (Influence Activation, Moonlike)

St Hubert

The Cooking Routine — Creative Lead
Moonlike
FDJ App — The Right Game, In the Right Place (Global concept, Konbini / Kewl)

FDJ App

The Right Game, In the Right Place — Lead Copywriter
Konbini / Kewl
Rémy Martin — The Quest of a Celestial Masterpiece (Reveal film, Addiction Agency)

Rémy Martin

The Quest of a Celestial Masterpiece — Copywriter
Addiction Agency
Rémy Martin — The Pian.XO (Activation, Addiction Agency)

Rémy Martin

The Pian.XO — Copywriter
Addiction Agency
Armani Stronger With You — The Stronger Together Party (Live party, VML)

Armani Stronger With You

The Stronger Together Party — Lead Copywriter
VML
Fairmont Monte Carlo — Amù Restaurant (Brand building, Hypee Groupe)

Fairmont Monte Carlo

Amù Restaurant — Creative Director
Hypee Groupe
Savta Marseille — Branding & Social Strategy (Rebranding, Amadeustudio)

Savta Marseille

Branding & Social Strategy — Creative Director
Amadeustudio
IT Trattoria — É Basta! (Branding & Campaign, Marie-Antoinette)

IT Trattoria

É Basta! — Lead Creative
Marie-Antoinette
Dacia — Social Media Run (Social content, Heaven Paris)

Dacia

Social Media Run — Creative Copywriter
Heaven Paris

Mikaël Acourt

Creative Copywriter · Creative Strategist · Creative Director

La Roche-Posay — Digital Factory (Digital content, VML)

La Roche-Posay

Digital Factory
What
Digital content
Media
Social Media
Role
Lead Copywriter
Agency
VML

Developing the content factory for Instagram assets.

From product launches to innovation and formula highlights, the work translates La Roche-Posay's dermatological expertise into clear, science-led narratives, with digital and event activations supporting each launch.

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