Valentino Beauty — Digital Run (Digital concepts, VML)

Valentino Beauty

Digital Run — Lead Copywriter
VML
YSL Beauty — Digital Run (Digital concepts, VML)

YSL Beauty

Digital Run — Lead Copywriter
VML
La Roche-Posay — Digital Factory (Digital content, VML)

La Roche-Posay

Digital Factory — Lead Copywriter
VML
Hello Kitty — Kindness House (Branding & Event, VML)

Hello Kitty

Kindness House — Creative Copywriter
VML
Puig × Sephora — Puig Christmas Activation (Branding & Event, Globe)

Puig × Sephora

Puig Christmas Activation — Creative Copywriter
Globe
L'Oréal Groupe — Social Media Corp Run (Brand content, VML)

L'Oréal Groupe

Social Media Corp Run — Creative Copywriter
VML
Delsey Paris — Designed to Move You (Brand campaign, VML)

Delsey Paris

Designed to Move You — Creative Lead
VML
Rolex — Rolex WIN (Social campaign, Hogarth)

Rolex

Rolex WIN — Creative Copywriter
Hogarth
Ligue Nationale de Basket — L'Art du Basket Français (Rebranding, Dragon Rouge)

Ligue Nationale de Basket

L'Art du Basket Français — Creative Copywriter
Dragon Rouge
St Hubert — The Cooking Routine (Influence Activation, Moonlike)

St Hubert

The Cooking Routine — Creative Lead
Moonlike
FDJ App — The Right Game, In the Right Place (Global concept, Konbini / Kewl)

FDJ App

The Right Game, In the Right Place — Lead Copywriter
Konbini / Kewl
Rémy Martin — The Quest of a Celestial Masterpiece (Reveal film, Addiction Agency)

Rémy Martin

The Quest of a Celestial Masterpiece — Copywriter
Addiction Agency
Rémy Martin — The Pian.XO (Activation, Addiction Agency)

Rémy Martin

The Pian.XO — Copywriter
Addiction Agency
Armani Stronger With You — The Stronger Together Party (Live party, VML)

Armani Stronger With You

The Stronger Together Party — Lead Copywriter
VML
Fairmont Monte Carlo — Amù Restaurant (Brand building, Hypee Groupe)

Fairmont Monte Carlo

Amù Restaurant — Creative Director
Hypee Groupe
Savta Marseille — Branding & Social Strategy (Rebranding, Amadeustudio)

Savta Marseille

Branding & Social Strategy — Creative Director
Amadeustudio
IT Trattoria — É Basta! (Branding & Campaign, Marie-Antoinette)

IT Trattoria

É Basta! — Lead Creative
Marie-Antoinette
Dacia — Social Media Run (Social content, Heaven Paris)

Dacia

Social Media Run — Creative Copywriter
Heaven Paris

Mikaël Acourt

Creative Copywriter · Creative Strategist · Creative Director

01/18

About

Copywriter, creative strategist and creative director, freelance in Paris.

Portrait of Mikaël Acourt, freelance copywriter in Paris

I'm Mikaël Acourt, a freelance copywriter based in Paris. Since 2015, I've been writing and conceiving advertising campaigns, brand platforms and social content for luxury, beauty and consumer brands: Valentino Beauty, YSL Beauty, La Roche-Posay, Rolex, L'Oréal, Delsey, Dacia and Rémy Martin.

Copywriting, creative strategy, creative direction: I work freelance with advertising agencies (VML, Hogarth, Dragon Rouge, Heaven, Moonlike) and directly with brands, from brief to pitch, from idea to production.

What I do

  • Copywriting: 360 campaigns, films, print, digital, activations
  • Brand content and social media: TikTok, Instagram, CRM, influence
  • Creative strategy: brand platforms, territories, storytelling, naming
  • Creative direction: branding, identity, agency pitches

Let's work together

Available for freelance work in Paris and remotely, in French and English.
mikael.acourt@gmail.com
+33 6 33 64 41 20
LinkedIn
Download the book (PDF)

Background

Experience

  1. Since 2017Freelance Creative CopywriterParisFor Publicis Conseil, McCann, VML, BETC, Dragon Rouge, Heaven, Kewl/Konbini, Herezie, MoonLike, Addiction Agency, Mediamonks, Globe…
  2. 2023 — 2026University InstructorSciences Po ToulouseCreativity and communication, circular economy and sustainable strategies, working as a freelancer.
  3. 2015 — 2017CopywriterPublicis Conseil & Luxe, ParisAccor, Engie, Nestlé, Renault, Lancôme, Kérastase, Yves Saint Laurent.

Education

  1. 2022Certificate in Circular Economy and Sustainable StrategiesUniversity of Cambridge (online)
  2. 2016 — 2017Master's degree in Creation (M2)Sup de Pub, Paris
  3. 2010 — 2015Master's degree in CommunicationSciences Po Toulouse

Alongside

  1. MusicNational Music Conservatory of NicePiano (15 years). Violin (13 years), classical guitar (5 years). Electronic music production, Heliopoze project.
  2. FashionModel for Paris Fashion WeekRunway shows for Yohji Yamamoto, Henrik Vibskov, Umit Benan. Photographer for Kitsuné, Filling Pieces, Cabmate, Costieni.
  3. ImagePhoto, video and motion designHeliopoze, Prinsen Op Prinsengracht, Skyn, Sottu u Celu, Marty Cartoon, A Nice Shift.

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