
Valentino Beauty
Digital Run — Lead Copywriter
VML


















Creative Copywriter · Creative Strategist · Creative Director

Driving Dacia's social presence across European markets.
From the “Dacia Expert?” emoji guessing games to seasonal activations like Halloween and the Dacia × Rallye des Gazelles, the work turns an accessible, no-nonsense brand into playful, community-first social content — localized across the UK, Spain, Italy, Belgium and the Netherlands.


